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‘A return to the basics’: Why a subscription box DTC brand is leveraging TV...

For the first time in its 10-year brand history, Bespoke Post, a direct-to-consumer and subscription box company, is trying its hand at television advertising — beginning with a broadcast spot that...

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‘As an industry, we need to define hybrid’: How Zoom’s CMO is thinking about...

As work from home and shelter in place became the norm during the COVID-19 pandemic, Zoom saw explosive growth. Now, the communications technology company has turned its eye to what comes next. The...

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‘We can do this for all of our sports’: With Gameday Central, the...

The Philadelphia Inquirer is hoping it can turn one of its important beats into a launchpad for a new crop of virtual event franchises.  Three weeks into the 2021 NFL season, the Philadelphia Inquirer...

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‘There was nowhere to air it’: Why a CBD brand is leveraging digital video as...

CBD company Sagely Naturals has taken its first foray into television and streaming advertising — a big development for the brand considering cannabis brand marketing regulations are still murky....

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‘A historic push for the brand’: How Vivid Seats is using video to diversify...

As the market for in-person events continues to mend, ticket marketplace Vivid Seats is leveraging traditional and digital video to get in front of event-goers as they return to festivals, sporting...

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‘Creating a loose federation’: Stagwell’s Jason Reid is buying pieces of the...

This story is part of Digiday’s Masters of Uncertainty series, a look at people and companies at the center of media’s defining storylines. Find the rest here. Thanks to its potent political and PR...

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‘Starting to think more in a brand building way’: How DTC brand Adore Me is...

Moving away from traditional performance marketing social channels has recently been top of mind for women’s underwear company, Adore Me. Late last year, the New York-based direct-to-consumer brand...

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Why Dr Teal’s is using connected TV to beef up its media mix

Self-care and wellness line Dr Teal’s is beefing up its media mix, layering in more connected television to keep up with shoppers who are increasingly spending more time in that space. Late last year,...

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Why Texas Monthly thinks a pivot to video will help attract subscribers

Last December, Texas Monthly acquired Texas Country Reporter, an independent, documentary-style television show, as well as its production team, to tiptoe into the video space. The terms of the deal...

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‘The most significant investment for us this year’: Why Merrell footwear is...

Active footwear company Merrell is taking a bigger step into the connected television space. The brand is planning to spend more on video spots across streaming devices this year to better reach its...

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‘The most effective play for where we are right now’: Why an insurance...

Insurance startup Quility is ramping up its brand awareness efforts, leveraging digital video ads across streaming platforms with its new porcupine mascot Quigley leading the way. The two-year-old...

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‘An explosion in the channel’: Why marketers are giving digital video a...

Advertisers have seemingly found promise in the small, silver screens of Hulu, Roku and other ad-supported streaming services. The digital advertising landscape has become increasingly crowded,...

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As cord-cutting rises, YouTube may be building a bigger base among streamers...

Cord-cutting of cable or satellite subscriptions appears to be back on the upswing, a new study from connected video ad seller Pixability found. The study also found that YouTube continues to generate...

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How Blue Apron meal kit is revamping its marketing strategy with digital video

Blue Apron is making a marketing comeback. For the first time since 2018, the direct-to-consumer meal kit company is making a serious investment in marketing again, rebounding after falling sales and...

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‘Basically all the channels that we can be on, we are on’: Why creator...

As the creator economy is bursting at the seams, LTK is leveraging video across all screens to better stand out from the competition and garner a bigger share of shopper attention.  The digital...

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